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Motorists want to comply with speed limits, but find it difficult to do so in reality, according to a survey.
One in 10 said cameras were the biggest deterrent to speeding.
The online poll of drivers, carried out by the Institute of Advanced Motorists (IAM) in August and September, found that nearly 90% of the 3,000 respondents said they aimed to comply with the speed limit, but three in five (60%) admitted they found it difficult to keep within the limit.
Neil Greig, IAM director of policy and research, said: ''It's good to know most people want to stay within the law when it comes to speeding, but too many seem to find it challenging.
''The results suggest that people are aware of the limit and don't want to break it, but temptation and pressure from other traffic may push them to go faster.''
The most common factor was a simple disagreement with the imposed limits on certain roads, which was cited by more than half (57%) of respondents as a reason for speeding.
Police presence was the most effective deterrent, with 40% of people who admitted to speeding claiming to be influenced to slow down, while one in 10 said cameras were the biggest deterrent.
When asked on what type of road they be most likely to speed, 58% of respondents said motorways, one in five would speed on rural roads, and 4% in towns. Almost one in five (18%) said they would not speed on any road.
Mr Greig added: ''There is a discrepancy between drivers' perception of the correct speed and the posted limits imposed by authorities.
''Further training helps improve driver perception and teaches motorists about appropriate speeds but the Government should also ensure the current review of speed limits results in roads visually fitting their limit.
''If we can get the limits right it is clear that many more drivers will stick to them,'' added Mr Greig.
''The poll confirms the view of road safety professionals: it's vital that imminent public spending cuts don't compromise high profile road policing.''
The poll also found that 7% of respondents ''don't even think about'' whether they are breaking the limit, while conscience deters 17% from speeding.
Article by the Telegraph
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